"Parents located in the northern part of London wants to find an exceptional and skilled educator to assist their most junior child on his first steps to growing into an English gentleman."
Looking at this advertisement, you might easily skip the wording "beginning" as mere a turn of phrase.
But, it might be the crucial element of this unique job advert, as it attempts to hire a teacher for a infant.
Hundreds of applications have since been sent in since the anonymous family advertised their call for the £180,000 per year tutor, who needs to be "an exceptional individual".
In recent few weeks, the advert has gained notice in the news, with many questioning why?
Forward-Thinking Method
Adam Caller, chief executive of an education consultancy, which is helping the family in their search, said that notwithstanding initial skepticism, he viewed the plan "far sighted", and "progressive".
When he consulted the family, he mentioned they recognized the unconventional character of their request, and how young their son is.
But, they stated that they "didn't want to wait any longer" to get a tutor, as they had postponed until their firstborn was five, and by that stage "cultural influence had already set in".
But what does the family indicate by "cultural leaning"?
It's "all-encompassing", Adam responded. "The manner you eat, the manner you speak".
He explained the older sibling had picked up "really subtle, body language" from the family, and had assumed their cultural ways. The family explained to the consultant they hoped to prevent history to happen again with their new baby.
The strategy: To bring in a UK tutor, who should speak with RP, to guide the baby from the very start.
Natural Absorption
"Much of the education at the start here is kind of absorbed naturally," explained the CEO.
It's through this osmosis that the family are hoping the child will pick up the English characteristics they aim to impart.
The consultant said the tutor had to be somebody who went to "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The tutor just has to be the right kind of person, they'll be carrying out things they may not realize they're doing, simply by nature," he commented.
Cost Not Relevant
The family explained to the expert the selected educator should preferably also have knowledge of or interest in riding, alpine skiing, the arts and music so as to inspire the child in a broad spectrum of interests.
Furthermore though, he stated the family desired the tutor to sign up the child on a range of courses so the child would be "horseback riding and starting an tool by the time they are around three years old".
In the family's view, assisting their son become a "UK sophisticate" will lead to success and open doors.
"Considering the rights and wrongs of that, because it's definitely a social class indicator," he adds.
Yet, despite all this guidance in "Britishness", would the child pick up so-called cultural influence from the globally influenced family he resides with in any case?
"Yes", said the CEO. "The parents understand this might not succeed, but they've just taken the view of, 'we should try and we should start as early as we can', because the expense of it is irrelevant," he stated.
Impractical
There are some in the education sector who have these reservations.
Another CEO, chief executive of a tutoring service, who supplies personal educators, commented that "the process of embracing two identities, or indeed, becoming oneself, is something that must be experienced personally, not manufactured."
The expert noted that he had relocated from China to the United Kingdom at the age of 7 years old, and had been brought up knowing and living two backgrounds. He progressed to learn at the University of Cambridge.
"The concept that a single person can serve as a living vessel of Britishness, a person who can somehow transfer the attributes of a British gentleman to a one-year-old child, appears idealistic and impractical," he commented.
"Based on my background, employing a typically British tutor from babyhood will not automatically achieve the outcome they want.
"I did not have such a figure, and however I have been fortunate enough to live numerous of the experiences they hope for their son."
He continued: "The fact is, cultural identity should not be dictated from the outside influences; it must be selected, and it must come from within."
Buying Britishness
Certainly, UK identity is something the expert thinks can be educated – and commercialized.
"I believe the situation that the international society holds us in this light is something that we should be cherishing|valuing|appreciating